Digital Marketing Manager

We are seeking a highly skilled and experienced Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote CapSen Robotics and its products. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Your efforts will directly contribute to our company's growth and success in the factory automation market.

CapSen Robotics, an innovator in 3D machine vision and motion planning software for robotic bin-picking applications, is a leader in the factory automation industry. Our cutting-edge technology and dedicated team enable our clients to streamline their processes and achieve their production goals. We are seeking a motivated and results-driven Digital Marketing Manager to join our dynamic team and drive new business opportunities within this exciting industry.

• Develop and execute digital marketing strategies to achieve company goals and objectives
• Manage, plan and execute various digital marketing activities including SEO/SEM, email, social media, and expo display advertising campaigns
• Design, build, and maintain our social media presence
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs), and interface with CRM/lead management tools
• Identify trends and insights, optimize spend and performance based on the insights, and brainstorm new and creative growth strategies‍
• Collaborate with internal teams to create landing pages, optimize user experience, and evaluate emerging technologies for potential adoption

• Experience of 3-5 years in a digital marketing role with a proven track record, preferably within the factory automation or industrial technology sectors
• Management of  and optimization of digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others
• Understanding of factory automation technologies, products, and industry trends is desirable.
• Proficiency in digital marketing tools (e.g., Google Analytics, Moz, SEMrush, Mailchimp, HubSpot, Hootsuite, Buffer) and strong understanding of SEO/SEM principles
• Experience with content management systems (e.g., WordPress) and familiarity with HTML/CSS
• Ability to analyze data, derive insights, and make data-driven decisions to optimize campaigns
• Excellent communication, project management, creative problem-solving, and teamwork skills, with the ability to manage multiple projects simultaneously‍
• Up-to-date with digital marketing trends, strong attention to detail, high-quality work commitment, ability to work under pressure, and adaptability to changing business needs and priorities

• Competitive base salary with performance-based incentives
• Comprehensive benefits package including health, dental, vision, life/disability insurance, and retirement plan
• Opportunities for professional growth and career advancement
• Collaborative and supportive work environment‍
• Access to cutting-edge tools and technologies in the factory automation industry

If you are passionate about sales and eager to make an impact in the 3D vision robotic bin picking industry we want to hear from you! Please submit your resume and a cover letter detailing your relevant experience and interest in the role to jobs@capsenrobotics.com

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CapSen Robotics Is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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